Zerkalo
https://www.zerkalo.io/
Zerkalo was founded by the team of tut.by, formerly Belarus's largest website. Tut.by was banned and labelled as "extremist" by the Belarusian authorities in the aftermath of the 2020 protests. Most of its leaders are in jail; however, those members who fled Belarus set up Zerkalo to continue tut.by's tradition of factual, accurate, and unbiased journalism.
The media outlet focuses on news reporting and long-form human interest stories. Its main focus is domestic, but its coverage is not limited only to Belarus. However, as Zerkalo grows, it is making forays into other genres, such as educational YouTube videos, social-media first formats, and more.
Last updated: February 2023
Location:
Minsk, Belarus
Year the organisation started publishing:
2021
Languages:
Type of coverage:
International
Countries of coverage:
Belarus
Ukraine
Content
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Education
Environment
Politics
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Reviews
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Fact-checking
Curated/aggregated content
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Messaging service
Telegram
Social media platforms
Twitter
Facebook
Instagram
YouTube
Primary tech platform or medium used to publish content:
Website
Audience and reach
Social media audience
Facebook number of followers:
202000
Twitter number of followers:
318000
Instagram number of followers:
757000
Management and team
Founders
Female:
0
Male:
0
Founders:
information not available
Directors:
information not available
Team
Full-time employees:
40
Freelancers or consultants:
0
Volunteers:
0
Business structure and revenue sources
Organisation tax status:
Hybrid model
All revenue sources reported by media leaders:
YouTube channel income
Crowdfunding campaigns for fundraising
Grants
Grants from foreign governments
Advertising
Branded content or native advertising
National advertising sold by own team
Audience support / reader revenue
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Advertising
Transparency
Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional
violence policy
Is not signed up to a press regulator, trust
initiative, or part of a press association
Does not publish up to date information about its
team