zentralplus

Zentralplus is a news and community publication for Lucerne and Zug. It publishes local news about politics, economy, society, sports, leisure, and culture, complemented by blogs, discussion forums, and extensive information services such as an events calendar, hiking, restaurants, and parking guides.

Zentralplus aims to reach out to people in the space they get their information: online and on social media platforms. The content is published on its website and can be accessed through a mobile app and social media (Twitter, Facebook, Instagram).

The newsroom seeks to interact with Zentraplus' audience, take on topic suggestions, and facilitate discussions. A monthly or weekly newsletter informs community members about new articles or blog entries.

Zentralplus was founded on the observation that local media plurality had declined over the years and that a well-functioning Swiss democracy needed new independent media.

The media gets revenue from advertising and is owned by Zentralplus AG (MMV online AG), a non-profit company based in Lucerne and Zug.

Last updated: February 2023

Last updated date: April 2023