ZackZack

Committed to media diversity, the independence of the press, and civic education, ZackZack addresses audiences interested in critical and investigative reporting on politics, the media, and the country's economic elite. By echoing tabloid-style elements, the media outlet consciously aims to reach readers with limited education.

After being founded in 2019, the media outlet has quickly grown and become known for its critical reporting. With 5.7% of Austrians sourcing news information on ZackZack (Digital News Report Network Austria 2022), in 2022, it became the second most popular alternative online media outlet in the country.

The company behind ZackZack is Zack Media GmbH. Most of the company's shares are owned by the Bildungsverein offene Gesellschaft, a nonprofit association promoting civic and cultural education.

Zack Media GmbH generates revenue through advertising and campaigns, corporate partnerships, digital corporate publishing, online magazines, video production, storytelling, and social media. Confronted with several strategic lawsuits against the media over the years, ZackZack has asked for donations to help the media outlet prepare for its defence.

The information in this media profile was collected through desk research. Last updated: December 2022

Last updated date: April 2023