Zaborona Media is a Ukrainian independent digital native media outlet that investigates socially relevant issues, covers human rights violations and talks about contemporary culture. Zaborona is a winner of the Free Media Award (2022) and Siebenpfeiffer Award (2022); its journalists are laureates and multiple finalists of the Ukrainian Honor of the Profession award.

Zaborona sees its mission as explaining the context and processes in society, through human stories up close. As the founders explain, they founded Zaborona ( “The Forbidden” in Ukrainian) as a response to the emergence of conservative trends in society, in order to research and shed light on topics that are rarely discussed outside of the home. The main topics it covers include: contemporary arts, politics, and various topics which had previously been, if not a taboo, then not necessarily openly discussed in Ukrainian society, including LGBTQ+ issues, mental health, sex and so on.

The organisation is funded primarily through grants from national and foreign governments (National Endowment for Democracy, Open Society Foundation, People in Need, Free Press Eastern Europe, Free Press Unlimited), with advertising coming second, and individual donations third in the funding structure.

Since the invasion, Zaborona has covered topics related to Russia’s war against Ukraine, crimes against journalists and freedom of speech, abuse of power, the environment, social issues and security. Another prominent theme is that of decolonisation, mostly focusing on re-claiming ownership of Ukrainian culture and narratives from Russian influence and claims.

Last updated: September 2023

Location:
Kyiv, Ukraine
Year the organisation started publishing:
2018
Languages:
English
Ukrainian
Type of coverage:
National

Content

Type of content produced by theme:
Entertainment and culture
Education
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Essays
Interviews and reporting
Graphic novels and comics
Opinion
Investigative journalism
Narrative journalism
Reviews
Journalism coverage types and techniques:
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Telegram
Social media platforms
Twitter
Facebook
Instagram
LinkedIn
Podcast
Youtube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
83992
Twitter number of followers:
14600
Instagram number of followers:
15800
Youtube number of followers:
5390

Management and team

Founders

Female:
1
Male:
1
Founders:
Kateryna Serhatskova, Roman Stepanovych
Directors:
Kateryna Serhatskova, Roman Stepanovych, Oleksandr Humeniuk

Team

Full-time employees:
25
Part-time employees:
None
Freelancers or consultants:
None
Volunteers:
None

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants from foreign governments
Advertising
Google Adsense
Branded content or native advertising
Youtube channel income
Consultancy services
Services for nonprofit organisations
Training services for journalists
Content services for others
Content development for NGOs
Audience support / reader revenue
Memberships
Individual donations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Advertising

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Publishes a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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