Vozpópuli

Vozpópuli was founded in 2011 by journalist Jesús Cacho, who a decade earlier founded and managed one of the first digital native media in Spain, El Confidencial. When Cacho was fired from El Confidencial, he used his severance pay and contributions from a group of private investors to launch a new media outlet.

"There is room for us if we go back to basics," he said in a 2011 interview. "It's just about doing journalism: checking and telling the news without fear."

Vozpópuli is a general media outlet specialising in economics, finance, and politics. However, it also offers information on the law, science, entertainment, culture, sports, lifestyle, health, and wellbeing. It produces a television programme on YouTube.

The project was born with an initial investment of almost 3 million euros, half of which came from Jesús Cacho himself and the rest from people close to him, as he told the Madrid Press Association. Cacho added that Vozpópuli was aimed at a university-educated, urban audience. Its founding objectives were to contribute to the regeneration of the democratic system and to lay the foundations for a renaissance of Anglo-Saxon-style journalism.

Vozpópuli currently employs 54 people, according to its website, and defines itself as an independent and liberal digital media outlet. Its income comes exclusively from advertising, and its website is free to access.

"Our commitment is to the truth, without fanaticism. Our ideology has three non-negotiable red lines: to be free, to be reliable, and to be honest," the media organisation explains on its website. "We do not put for sale the credibility we have earned in these years of journalistic work."

The information in this media profile was collected through desk research. Last updated: January 2023

Last updated date: April 2023