Vorlaut is a young journalism publication in Vienna producing short videos on social media. It aims to highlight the voice of young, feminist, and inclusive perspectives, on social realities and issues often underrepresented in the Austrian media industry. Vorlaut means “overloud and forward” and the team "rebels against being silenced". It seeks to contribute to public debate and cover realities and lived experiences that are otherwise underrepresented.

The content produced takes new and innovative forms, speaks to young audiences in and beyond Austria, and is primarily published on social media (Instagram, TikTok, and YouTube). Since March 2022, the team has also produced content through its channel on the web television okto.tv/vorlaut-kollektiv, a non-commercial broadcasting platform financed through subsidies and public funding.

Founded in 2021, Vorlaut depends on voluntary work and functions on a tight budget but aims to develop its organisation and content in the upcoming years.

Addressing current political events and social issues from a personal point of view and with a clear anti-discrimination stance, some of its videos have had great success on social media, with the most popular videos generating up to 115,200 views on TikTok and 31,100 views on Instagram.

Last updated: December 2022

Last updated date: April 2023

Location:
Vienna, Austria
Year the organisation started publishing:
2021
Languages:
Type of coverage:
International
Countries of coverage:
Austria
Germany

Content

Type of content produced by theme:
Entertainment and culture
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Journalism genres:
Interviews and reporting
Narrative journalism
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Fact-checking
Data journalism
Tech platforms and other mediums used:
Social media platforms
Twitter
Facebook
Instagram
Tiktok
YouTube
Vodcast or other video platforms
Primary tech platform or medium used to publish content:
41|Instagram

Audience and reach

Social media audience

Twitter number of followers:
157
Instagram number of followers:
2017
YouTube number of followers:
136
Tiktok number of followers:
1246

Management and team

Founders

Female:
8
Male:
0
Founders:
Eda Öztürk, Franziska Wüst, Aischa Sane, Arina Bychkova, Luisa Niemann, Vit To-Uyen Le, Hanna Begić, Magdalena Grunt
Directors:

Team

Full-time employees:
0
Freelancers or consultants:
0
Volunteers:
8

Business structure and revenue sources

Organisation tax status:
Not yet incorporated / registered
All revenue sources reported by media leaders:
Grants
Grants from local and national government, and other connected governmental institutions or entities
Other
The primary source of revenue reported by media leaders:
Grants from local and national government, and other connected governmental institutions or entities
The second most important revenue source reported:
Other
Others revenue sources:
Funding for content published on okto.tv financed by the City of Vienna and RTR Medien, the public media regulatory and funding body serving to maintain and further develop media diversity and fair competition in Austria

Transparency

Doesn’t publish information about annual revenue
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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