Vers Beton is an online media outlet founded in 2011. The media organisation monitors power relations in the city and tells inconvenient truths when necessary; its work is based on facts. Today, the organisation says, it is no longer sufficient to pursue "debate for the sake of a debate".

Vers Beton informs Rotterdam citizens about the city's developments through facts, analyses, and background stories. It "exposes power structures and structural social problems through independent journalism."

In the early 2010s, news media struggled to find business models. The Dutch national newspaper NRC moved its offices from Rotterdam to Amsterdam, and the city remained with "no in-depth journalism to speak of in the city", according to Vers Beton's publisher, Hilde Westerink.

A group of citizens in their 20s believed that Rotterdam, as a city, is a community that should be considered and analysed. Therefore, they started a critical journalism publication for the people in their city.

Over a decade later, Vers Beton's founding manifesto still stands: Rotterdam is a city to contemplate and love beyond the usual clichés and tropes.

In 2018, Vers Beton reinvented itself: the digital platform now has a paid membership model. According to the organisation, Vers Beton is financially autonomous and "not afraid of power".

Last updated: January 2023

Location:
Rotterdam, Netherlands
Year the organisation started publishing:
2011
Languages:
Dutch
Type of coverage:
Local
Area of coverage:
Rotterdam

Content

Type of content produced by theme:
Science
Entertainment and culture
Economy and business
Entrepreneurship
Economy and finance
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Technology
Journalism genres:
Essays
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Explanatory journalism
Collaborative journalism
Fact-checking
Solutions or constructive journalism
Cross-border journalism
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
WhatsApp
Social media platforms
Twitter
Facebook
Instagram
LinkedIn
Podcast
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
11000
Twitter number of followers:
10900
Instagram number of followers:
6645
YouTube number of followers:
115

Management and team

Founders

Female:
2
Male:
0
Founders:
Eeva Liukku, Hilde Westerink
Directors:
Hilde Westerink, Eeva Liukku

Team

Full-time employees:
None
Part-time employees:
None
Freelancers or consultants:
20
Volunteers:
None

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from local and national government, and other connected governmental institutions or entities
Advertising
Local advertising sold by own team
Consultancy services
Services for clients and other private corporations
Services for nonprofit organisations
Services for local governmental entities
Content services for others
Content development for other non-journalistic companies
Audience support / reader revenue
Website subscriptions
Individual donations
The primary source of revenue reported by media leaders:
Grants from local and national government, and other connected governmental institutions or entities
The second most important revenue source reported:
Website subscriptions

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Has a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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