Vad Vi Vet (in English: What We Know) is an independent media outlet explaining the news, mainly on social media but also through podcasts and newsletters. The platform's focus is on politics, economics, and climate change. Vad Vi Vet's credo is: "We explain the news so you can learn something new every day. No opinions, no speculation, just what we know."

Vad Vi Vet's journalism is unbiased and independent, and all its articles are fact-checked.

The organisation started as the Instagram account Väljarskolan in June 2018, on which editor-in-chief Per Grankvist explained facts about Swedish politics. Vad Vi Vet is recognised as a pioneer in explanatory journalism in the Nordics.

Grankvist was nominated for Journalist of the Year 2021 "because, through commitment and unfailing sharpness, he spreads public-educating journalism in an increasingly complex world. Per Grankvist makes the difficult easy to understand but also gives weight to the easy. With Vad Vi Vet, trust in journalism is further increased".

Over 250,000 Swedes read Vad Vi Vet's explanations weekly, and this number rises to one million during eventful and newsworthy weeks.

The information in this media profile was collected through desk research. Last updated: February 2023

Last updated date: April 2023

Location:
Stockholm, Sweden
Year the organisation started publishing:
2018
Languages:
Type of coverage:
National

Content

Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Ethnic minorities
Migration
Technology
Journalism genres:
Interviews and reporting
Information services
Investigative journalism
Journalism coverage types and techniques:
Explanatory journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Snapchat
Podcast

Audience and reach

Social media audience

Facebook number of followers:
8796
Twitter number of followers:
1610
Instagram number of followers:
48300
Tiktok number of followers:
12100

Management and team

Founders

Female:
None
Male:
1
Founders:
Per Grankvist
Directors:
Per Grankvist

Team

Business structure and revenue sources

All revenue sources reported by media leaders:
Paid Website subscriptions
Grants
Grants from local and national government, and other connected governmental institutions or entities
Advertising
Branded content or native advertising
Consultancy services
Technology development services
Content services for others
Content development for other non-journalistic companies
Audience support / reader revenue

Transparency

Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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