Tvoe Misto is a local media outlet and independent city media hub in Lviv. It is an outlet about Lviv, its rhythm and style, and about the people who create and improve the city. Its mission is to promote sustainable community development and create opportunities to discuss issues relevant to Lviv citizens.

Its multimedia hub includes a city portal, a city discussion platform, an online television, a public organisation for developing quality journalism - Tvoe Misto Lviv - and a production studio.

The city portal, Tvoemisto.tv, publishes Lviv news, analyses, author's columns, special projects, online broadcasts of events, and advertising content relevant to Lviv's residents and guests of the city.

The discussion platform is the main mechanism for discussing important issues in Lviv, and most importantly, for finding solutions that are subsequently implemented. Since 2016, Tvoe Misto has held hundreds of public discussions with thousands of participants. All discussions are broadcast live, and many of the solutions found by participants have already been implemented or are in the process of being implemented in the city.

The production studio provides online broadcasts on a commercial basis, including filming commercials, presentations or promotional films, and animations.

Tvoe Misto is supported by the citizens of Lviv, including entrepreneurs, scientists, activists, and journalists, who have come together under one public organisation (the NGO Tvoe Misto Lviv) to support unbiased media. The NGO is funded through advertising, grants and financial support from the local community.

Since the full-scale invasion of Ukraine in February 2022, the coverage of the multimedia hub has changed. The coverage changed from local to national, and the audience, which before consisted only of local citizens, now includes IDPs, refugees or Lviv citizens who moved abroad during the war. At the same time, the newsroom faces the challenge of covering a country with a military curfew that reduces the opportunities to verify and fact-check information and propaganda.

Financially, things also became challenging: 95% of advertising revenue stopped. However, Tvoe Misto is currently seeing a return to around 50-60% of the revenue it had before the invasion.

Looking to the future, the organisation is planning a new spin-off outlet to cover the Ukrainian capital, Kyiv, called Tvoe Misto Kyiv.

Last updated: February 2023

Last updated date: April 12, 2023, 12:29 p.m.

Location:
Lviv, Ukraine
Year the organisation started publishing:
2014
Languages:
English
Ukrainian
Type of coverage:
Local
Area of coverage:
Lviv

Content

Type of content produced by theme:
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Interviews and reporting
Information services
Opinion
Narrative journalism
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Fact-checking
Curated/aggregated content
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Facebook
Instagram
YouTube
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
274806
Twitter number of followers:
581
Instagram number of followers:
15400
YouTube number of followers:
32500

Management and team

Founders

Female:
1
Male:
1
Founders:
Taras Yatsenko, Svitlana Zhabyuk
Directors:
Taras Yatsenko

Team

Full-time employees:
25
Part-time employees:
5
Freelancers or consultants:
4
Volunteers:
None

Business structure and revenue sources

Organisation tax status:
Hybrid model
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants from foreign governments
Advertising
Programmatic ad networks
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Event sponsorships
YouTube channel income
Audience support / reader revenue
Paid Memberships
Individual donations
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Grants

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team
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