Tvoe Misto
https://tvoemisto.tv/
Tvoe Misto is a local media outlet and independent city media hub in Lviv. It is an outlet about Lviv, its rhythm and style, and about the people who create and improve the city. Its mission is to promote sustainable community development and create opportunities to discuss issues relevant to Lviv citizens.
Its multimedia hub includes a city portal, a city discussion platform, an online television, a public organisation for developing quality journalism - Tvoe Misto Lviv - and a production studio.
The city portal, Tvoemisto.tv, publishes Lviv news, analyses, author's columns, special projects, online broadcasts of events, and advertising content relevant to Lviv's residents and guests of the city.
The discussion platform is the main mechanism for discussing important issues in Lviv, and most importantly, for finding solutions that are subsequently implemented. Since 2016, Tvoe Misto has held hundreds of public discussions with thousands of participants. All discussions are broadcast live, and many of the solutions found by participants have already been implemented or are in the process of being implemented in the city.
The production studio provides online broadcasts on a commercial basis, including filming commercials, presentations or promotional films, and animations.
Tvoe Misto is supported by the citizens of Lviv, including entrepreneurs, scientists, activists, and journalists, who have come together under one public organisation (the NGO Tvoe Misto Lviv) to support unbiased media. The NGO is funded through advertising, grants and financial support from the local community.
Since the full-scale invasion of Ukraine in February 2022, the coverage of the multimedia hub has changed. The coverage changed from local to national, and the audience, which before consisted only of local citizens, now includes IDPs, refugees or Lviv citizens who moved abroad during the war. At the same time, the newsroom faces the challenge of covering a country with a military curfew that reduces the opportunities to verify and fact-check information and propaganda.
Financially, things also became challenging: 95% of advertising revenue stopped. However, Tvoe Misto is currently seeing a return to around 50-60% of the revenue it had before the invasion.
Looking to the future, the organisation is planning a new spin-off outlet to cover the Ukrainian capital, Kyiv, called Tvoe Misto Kyiv.
Last updated: February 2023