Tsüri.ch

Tsüri.ch is an independent online magazine and platform for local journalism in and around Zurich, initiated in 2015. Its founders wished to prove that young people are interested in local news and politics. It therefore targets a young audience that, according to the founders, were not being addressed sufficiently by existing local news organisations.

Beyond the regular publications on its website, Tsüri.ch uses the opportunities of the web to reach out to and interact with its audience, through its community on social media and via a variety of newsletters that reflect the diverse interests of its readers: a daily briefing, a weekly newsletter, a weekly briefing about local council meetings, a monthly climate briefing, a newsletter with competitions and raffles, and updates on the offline events organised by the media outlet.

Tsüri.ch sends a daily email news briefing at 7 am, summarising the day's most important news; a monthly newsletter; and a cultural events calendar for event tips and other helpful information.

Indeed, its concept of "civic media" means according to its website: "In the past, editors could only broadcast. Thanks to the internet, it is now much easier for them to receive and interact with their community. One-way communication is broken up, and an equal relationship is created between users and journalists. For example, stories can be told as quizzes or ratings, and the community can incorporate their input directly into the reporting. Direct exchange increases the quality of journalism because the users and the editors have to deal with the content more deeply. For example as a walk, a game, a workshop, a discussion or theatre."

Tsüri.ch has more than 1,600 paying members who are encouraged to participate actively in online discussions and offline events. In return for a voluntary "pay what you can" membership, Tsüri.ch offers exclusive events such as guided tours, city walks, and concerts.

Last updated: February 2023

Last updated date: April 2023