Toest

https://toest.bg/

Toest (in English: Actually) is an online media outlet founded by the Toest Foundation. Toest claims to be one of the few Bulgarian media outlets financed and dependent only on the donations of its readers. No advertising, branded content, clickbait headlines, or "sensationalism". Bulgarian journalists, writers, intellectuals, and NGO activists write for the publication.

Its website states: "Journalism cannot exist without integrity. Its mission is to know, understand, formulate essential topics, analyse and connect readers with each other and reality. It is responsible only to the public and should not be propaganda, business, click hunting, or banner exhibition. Its honesty and objectivity should not depend on either the powerful of the day or the owner of the media. We at the Toest are a group of dreamers. With your help, we dream of establishing a new funding model and proving that quality media can exist entirely thanks to its demanding, active and critical audience."

The Toest Foundation is a non-profit legal entity aimed to benefit the public.

Last updated: December 2022

Last updated date: April 2023

Location:
Sofia, Bulgaria
Year the organisation started publishing:
2018
Languages:
Type of coverage:
National

Content

Type of content produced by theme:
Science
Entertainment and culture
Education
Law and crime
Environment
Politics
Society and human rights
Gender
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Interviews and reporting
Opinion
Narrative journalism
Satire
Reviews
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Podcast
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
11000
Twitter number of followers:
2943
Instagram number of followers:
1682

Management and team

Founders

Female:
2
Male:
2
Founders:
Ann Pham, Vladislav Sevov, Yovko Lambrev, Lina Krivoshieva
Directors:
Ann Pham

Team

Full-time employees:
1
Freelancers or consultants:
10
Volunteers:
2

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Crowdfunding campaigns for fundraising
Audience support / reader revenue
Individual donations
The primary source of revenue reported by media leaders:
Audience support / reader revenue
The second most important revenue source reported:
Individual donations

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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