Journalist Caroline Muscat was a news editor for the Sunday Times of Malta when anti-corruption investigative journalist Daphne Caruana Galizia was killed in October 2017. Muscat knew that political parties dominated the national media, but Galizia's assassination was unprecedented, revealing that press freedom was seriously at risk in the country.

Along with three colleagues, she founded The Shift in only two weeks. It aims to investigate and expose the wrongdoings of the people in power, following Galizia's example. It is the only publication in Malta entirely devoted to investigative journalism.

Muscat says: "The Shift came out from a sense of frustration. We were committed and determined but didn't have any business plan." Her three colleagues quit shortly after founding the outlet, while Muscat accepted not to take a salary for at least the first year. Today, the newsroom comprises five people working full-time. The organisation publishes its information in English to reach the European audience. Muscat says: "Our coverage is national, but the dimension of our topics is international." Indeed, cross-border collaborations are crucial to avoid Malta's isolation.

The Shift does not accept government funds. It is community-supported and funded by a growing number of international grants. In 2019, Muscat received the Reporters Without Borders Press Freedom Prize for Independence as the founder of The Shift.

In 2021, The Shift was named one of the best European media start-ups to watch by Sifted.eu.

The newsroom plans to increase advertising as a source of revenue. The Shift is a member of the International Press Institute (IPI) and Reporters Without Borders, and aims to serve as a watchdog of press freedom in the country.

Last updated: January 2023

Last updated date: April 2023

Location:
Valletta, Malta
Year the organisation started publishing:
2016
Languages:
English
Type of coverage:
National

Content

Type of content produced by theme:
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Law and crime
Environment
Politics
Society and human rights
Refugees
Migration
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Journalism coverage types and techniques:
Crowdsourcing
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Podcast
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
24890
Twitter number of followers:
8111
Instagram number of followers:
777

Management and team

Founders

Female:
1
Male:
0
Founders:
Caroline Muscat
Directors:
Caroline Muscat

Team

Full-time employees:
5
Freelancers or consultants:
2
Volunteers:
1

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from United Nations, UNESCO, and other agencies
Advertising
Google Adsense
Audience support / reader revenue
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Individual donations
The second most important revenue source reported:
Grants

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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