The Northern Eco
https://thenortherneco.substack.com/
Founder Sarah Hartley is based in Yorkshire Dales and has a background in journalism innovation at Google and The Guardian. She founded The Northern Eco as an innovative way to share news about local environmental issues, without it being “a doom-laden offering”. She noticed how news, particularly environmental news, often makes people feel overwhelmed and helpless. The Northern Eco amplifies the work of people working on solutions to bring hope and inspire readers to take action.
The newsletter is free to read or can voluntarily be paid for on a monthly or annual basis. There is a donation button available.
Location:
North Yorkshire, United Kingdom
Year the organisation started publishing:
2023
Languages:
English
Type of coverage:
Regional
Area of coverage:
North Yorkshire, County Durham, Northumbria, North East England
Content
Type of content produced by theme:
Science
Lifestyle
Environment
Journalism genres:
Essays
Interviews and reporting
Narrative journalism
Information services
Investigative journalism
Journalism coverage types and techniques:
Crowdsourcing
Engaged, community-driven or participatory journalism
Data journalism
Solutions or constructive journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Facebook
Instagram
LinkedIn
Primary tech platform or medium used to publish content:
Newsletter
Audience and reach
Social media audience
Facebook number of followers:
1000
Management and team
Founders
Female:
1
Male:
0
Founders:
Sarah Hartley
Directors:
Sarah Hartley, Julian Hartley
Team
Full-time employees:
1
Volunteers:
2
Business structure and revenue sources
Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Paid Newsletter subscriptions
Grants
Grants from local and national government, and other connected governmental institutions or entities
Consultancy services
Training services for journalists
Product development and sales
Technology development services
Audience support / reader revenue
Individual donations
The primary source of revenue reported by media leaders:
Grants from local and national government, and other connected governmental institutions or entities
The second most important revenue source reported:
Training services for journalists
Others revenue sources:
Awards for journalism
Transparency
Publishes information about annual revenue
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Is signed up to a press regulator, trust initiative,
or part of a press association
Publishes up to date information about its team