In May 2015, a team of Scotland-based journalists specialising in investigative journalism - Rob Edwards, Peter Geoghegan, Billy Briggs, and Rachel Hamada - launched The Ferret after a crowdfunding campaign aiming to raise £3,800 to investigate fracking. They raised more than £9,000, allowing the journalists to start another investigation to examine asylum seekers' plight and begin their enterprise.

The Ferret's investigations aim to elevate the significance of investigative journalism in the UK, holding power to account, uncovering the secrets of the powerful, and bringing members of society into editorial decision-making.

Regulated by Impress, The Ferret is a registered cooperative, a unique hybrid model in Scotland. It allows journalists and subscribers a place on the board, making readers more than passive recipients of its stories. Subscribers are partial owners of the project and have a say in its development, even the ability to stand for election to the outlet's board.

In 2017, with funding from Google News Initiative, the Ferret launched a fact-checking service, the Ferret Fact Service, checking claims from politicians, public figures, and organisations about issues affecting Scotland.

The Ferret has received several awards for its investigations. In 2016, it was shortlisted in the Digital Innovation category of the 2016 British Journalism Awards. In 2018, co-founding director Billy Briggs and photographer Angela Catlin were awarded Outstanding Digital Journalist of the Year at the Scottish Press Awards. That same year, co-editor Karing Goodwin and photographer Angela Catlin won the Online/Digital Award at the 2018 Scottish Refugee Media Awards for a story highlighting the increasing number of children being destitute in Scotland.

This independent media organisation guarantees its sustainability using different revenue streams: member subscriptions, grant funding, event and training fees, and the sale of its stories to other media organisations.

Last updated: January 2023

Last updated date: April 2023

Location:
Scotland, United Kingdom
Year the organisation started publishing:
2015
Languages:
English
Type of coverage:
National

Content

Type of content produced by theme:
Economy and finance
Journalism industry
Education
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Investigative journalism
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Podcast
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
12021
Twitter number of followers:
30700
Instagram number of followers:
1403
YouTube number of followers:
335

Management and team

Founders

Female:
1
Male:
4
Founders:
Billy Briggs, Peter Geoghegan, Ally Tibbitt, Rob Edwards, Rachel Hamada
Directors:
Rob Edwards, Audra Merrick, Nik Williams, Jamie Mann, Karin Goodwin, Susan Coughtrie, Ally Tibbitt

Team

Full-time employees:
0
Freelancers or consultants:
10
Volunteers:
3

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Consultancy services
Training services for journalists
Content services for others
Content development for other media
Grants
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Audience support / reader revenue
Paid Memberships
Paid Website subscriptions
Paid Newsletter subscriptions
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Grants or investment from philanthropic organisations
The second most important revenue source reported:
Grants

Transparency

Publishes information about annual revenue
Publishes the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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