According to Professor Emeritus of Journalism Philip Meyer, the last print copy of the daily newspaper New York Times will be sold in 2043. In 2010, journalist Paolo Madron, who specialised in economic affairs, founded a daily digital publication called Lettera 43 (in English: Letter 43), paying homage both to Meyer's prophecy and to a famous typewriter brand.

The publication, a widespread shareholding, failed in May 2020 due to an internal dispute. One year later, in May 2021, Madron and his colleague, Marco Ferioli, decided to start Tag43, another widespread shareholding, this time 55% owned by themselves.

Madron, known for his investigations on Italian industrial backers like Silvio Berlusconi, said: "We decided to reopen the publication because there is still an editorial void. In Italy, the established mainstream media are no longer interested in digging into the background of political and financial power. We go beyond breaking news and statements, telling the audience what is behind the scenes."

The website reached six million unique users in its first year, and the Facebook page has over 100,000 followers.

Tag43 relies on advertising and SEO. Madron said: "An invisible model allowing us to fund our in-depth articles."

The newsroom consists of three people working full-time on content production.

Last updated: January 2023

Last updated date: April 2023

Location:
Milan, Italy
Year the organisation started publishing:
2021
Languages:
Type of coverage:
National

Content

Type of content produced by theme:
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Migration
Technology
Journalism genres:
Essays
Narrative journalism
Opinion
Reviews
Journalism coverage types and techniques:
Crowdsourcing
Engaged, community-driven or participatory journalism
Explanatory journalism
Live coverage of events
Tech platforms and other mediums used:
Website
Social media platforms
Twitter
Facebook
Instagram
LinkedIn
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
173651
Twitter number of followers:
1828
Instagram number of followers:
626

Management and team

Founders

Female:
0
Male:
2
Founders:
Paolo Madron, Marco Ferioli
Directors:
Paolo Madron

Team

Full-time employees:
3
Freelancers or consultants:
5
Volunteers:
0

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Google Adsense
Branded content or native advertising
The primary source of revenue reported by media leaders:
Branded content or native advertising
The second most important revenue source reported:
Google Adsense

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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