Launched in late 2020, SLOT specialises in short-form documentaries and narrative storytelling published on YouTube. The two founders are supported by a vast network of freelancers specialised in drone journalism, editing, sound design, and motion graphics.

To capture young audiences, SLOT relies on narrative journalism, even for hard-to-grasp, data-heavy topics such as the economic downturn in Turkey.

SLOT sustains itself financially through content development for Turkish streaming services and non-journalistic companies.

The founders decided to publish solely on YouTube since the platform “offers an exponential audience growth”. A 40-minute long documentary on the double murder of an environment activist couple gathered close to half a million views. Real-life character stories from the fringes of society became a trademark of the outlet, which plans to expand abroad by publishing content in German.

Last updated: February 2023

Last updated date: April 2023

Location:
İstanbul, Turkey
Year the organisation started publishing:
2020
Languages:
English
Type of coverage:
National

Content

Type of content produced by theme:
Economy and finance
Environment
LGBTIQ+
Ethnic minorities
Migration
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Investigative journalism
Narrative journalism
Tech platforms and other mediums used:
Social media platforms
Twitter
Facebook
Instagram
YouTube
Primary tech platform or medium used to publish content:
YouTube

Audience and reach

Social media audience

Twitter number of followers:
5698
Instagram number of followers:
22400
YouTube number of followers:
165000
Tiktok number of followers:
3553

Management and team

Founders

Female:
None
Male:
2
Founders:
Sercan Subaşı, Ümit Oktay Melek
Directors:
Sercan Subaşı, Ümit Oktay Melek

Team

Full-time employees:
4
Freelancers or consultants:
15

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
YouTube channel income
Advertising
Branded content or native advertising
National advertising sold by own team
Consultancy services
Training services for journalists
Content services for others
Content development for other media
The primary source of revenue reported by media leaders:
Content development for other media
The second most important revenue source reported:
Content development for other non-journalistic companies

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team
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