At the end of 2020, the CEO of the Silicon Luxembourg blog, Charles-Louis Machuron, started working with a mentor who encouraged him to create a business model to scale up his blog and turn it into a profitable media outlet. Machuron then hired a team of four journalists.

Silicon Luxembourg defines itself as an alternative media outlet, as it publishes articles, branded newsletters, and a bimonthly printed magazine distributed in over 20 countries. It produces video series and a podcast, and offers a job board and content services for other media.

The second pillar of the media outlet is its community. Silicon Luxembourg organises events such as after-work get-togethers, workshops, seminars, and CEO dinners and breakfasts. It also runs a founders' club with over 300 members, including founders, CEOs, and innovation managers. Its main revenue source relies on this club, as founders pay a fee to be part of it.

The media outlet covers technology, publishing daily information on tech events, product launches, and breaking news. About 60% of its content is original, while the rest is sponsored information.

The whole website is freely accessible, and no subscription is needed.

The articles are written in English to have a higher reach, and because 50% of the population in Luxembourg are foreigners. Tech founders and investors moving to the country can find their first opportunity to connect with other CEOs and decision-makers through Silicon Luxembourg.

Last updated: January 2023

Last updated date: April 2023

Location:
Luxembourg, Luxembourg
Year the organisation started publishing:
2013
Languages:
English
Type of coverage:
National

Content

Type of content produced by theme:
Economy and business
Entrepreneurship
Technology
Journalism genres:
Interviews and reporting
Information services
Reviews
Journalism coverage types and techniques:
Explanatory journalism
Breaking news
Live coverage of events
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Podcast
YouTube
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
5143
Twitter number of followers:
6932
Instagram number of followers:
2946
YouTube number of followers:
95
Tiktok number of followers:
337

Management and team

Founders

Female:
0
Male:
1
Founders:
Charles-Louis Machuron
Directors:

Team

Full-time employees:
2
Freelancers or consultants:
5
Volunteers:
0

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Paid Memberships
Advertising
Branded content or native advertising
Event sponsorships
Services for clients and other private corporations
Content services for others
Content development for other non-journalistic companies
Audience support / reader revenue
Event ticket sales
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Event sponsorships

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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