Ruskeat Tytöt Media

https://www.ruskeattytot.fi/

Ruskeat Tytöt Media (in English: Brown Girls Media) is the first Finnish cultural media outlet focused on including and representing the perspectives of racialised minorities and people with underrepresented genders in the Finnish media industry. The media outlet started in 2015 as a personal blog by writer Koko Hubara. In 2017, the blog became a non-profit organisation and an online publication.

Ruskeat Tytöt Media uses the term "Brown" to refer to the people society has racialised in Finland. In contrast, the term "Girls" in the media outlet's title relates to gender diversity and the media outlet's goal of showing the voices of those whose gender identity is systematically underrepresented.

Ruskeat Tytöt Media is editorially independent and free to read. Articles are published in Finnish or English. Its mission is to promote cultural exchange and social inclusion through arts and culture.

The media organisation currently works with rotating guest editors and the writers are both freelance established journalists as new voices. The digital magazines explore various journalism genres, styles, and media formats, including audio and video; the articles dive into topics such as identity, complex societal issues, and feminist thought and theory.

In addition to the online publication, the organisation runs a writing course to promote underrepresented voices in the Finnish literature and media industry.

Last updated: January 2023

Location:
Helsinki, Finland
Year the organisation started publishing:
2017
Languages:
English
Finnish
Type of coverage:
National

Content

Type of content produced by theme:
Science
Entertainment and culture
Economy and business
Economy and finance
Education
Lifestyle
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Technology
Journalism genres:
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Narrative journalism
Satire
Reviews
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Curated/aggregated content
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Podcast
Youtube
Vodcast or other video platforms
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Instagram number of followers:
22300
YouTube number of followers:
111

Management and team

Founders

Female:
None
Male:
None
Founders:
Koko Hubara, Ervin Latimer, Caroline Suinner
Directors:
Fiona Elone, Jasmina Amzil, Koko Hubara

Team

Full-time employees:
0
Part-time employees:
1
Freelancers or consultants:
10
Volunteers:
0

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants from corporations
Grants from local and national government, and other connected governmental institutions or entities
Advertising
Affiliate advertising
Consultancy services
Services for clients and other private corporations
Services for nonprofit organisations
Services for foreign governments
Services for local governmental entities
Training services for journalists
Training services for other clients
Content services for others
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Audience support / reader revenue
Memberships
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Consultancy services

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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