In the face of Münster's lack of news diversity, the co-founders of RUMS came together to provide an alternative to the two dominant newspapers, financed and filled with content by the same media company.

RUMS aims to contribute to a democratic society by providing diverse perspectives and inspiration for political engagement. As such, the organisation sees journalism "as an opportunity to observe and explain the world in a differentiated way, beyond blinkers, polarising world views, and economic constraints".

RUMS focuses on decisions, plans, and projects in politics, economics, environment, and culture. In doing so, the newsroom explicitly references other areas and countries and highlights the mode of interaction and community life. Common topics include living costs, social aspects, diversity, the impact of the climate crisis, and transport issues.

Its promise to audiences is well-researched, contextualised, and easily understandable information that provides different perspectives on the events happening in the city. The newsroom engages closely with the community as idea-givers and critical friends.

RUMS is a social enterprise financed through memberships and a starting capital provided by 16 value-aligned shareholders. Its members-only newsletter is sent out on Tuesday and Friday evenings and includes long-form analyses, short news, cultural recommendations, and "unpaid adverts" (for example, inspiration for coffee shops, restaurants, and bars or services to visit and use in Münster).

On Sundays, it publishes an opinion piece written by six to eight rotating authors, closely intertwined with the city's history and its present. RUMS won the Netzwende Award for sustainable media innovation in 2020.

Last updated: January 2023

Last updated date: April 2023

Location:
Münster, Germany
Year the organisation started publishing:
2020
Languages:
Type of coverage:
Local
Area of coverage:
Münster

Content

Type of content produced by theme:
Science
Entertainment and culture
Economy and business
Entrepreneurship
Economy and finance
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Technology
Journalism genres:
Essays
Interviews and reporting
Graphic novels and comics
Information services
Opinion
Investigative journalism
Narrative journalism
Reviews
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Curated/aggregated content
Breaking news
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Instagram
LinkedIn
Podcast
Primary tech platform or medium used to publish content:
Newsletter

Audience and reach

Social media audience

Twitter number of followers:
2890
Instagram number of followers:
2431

Management and team

Founders

Female:
None
Male:
3
Founders:
Götz Grommek, Marc-Stefan Andres, Christian Humborg
Directors:
Görtz Grommek

Team

Full-time employees:
0
Freelancers or consultants:
15
Volunteers:
2

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Paid Memberships
Advertising
Local advertising sold by own team
Consultancy services
Technology development services
Audience support / reader revenue
Individual donations
Other
The primary source of revenue reported by media leaders:
Paid Memberships
The second most important revenue source reported:
Other
Others revenue sources:
shareholder capital

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.