Revista 5W owes its name to the five W's, the traditional questions that help journalists explain a story: where, what, when, why and how. That is the magazine's mission: to help understand international affairs and how they affect people through slow journalism and the stories of its protagonists.

The project was founded in 2015 by nine Spanish journalists who had served together as special envoys and correspondents abroad and believed there was a gap for independent media paying attention to stories that had no place in the traditional media agenda.

A crowdfunding campaign was decisive in the launch of the project. The goal was to achieve 20,000 euros in 40 days, and this was achieved in just 40 hours. They finally obtained 50,000 euros, which they added to their personal investments to launch a company where the nine partners keep an equal share.

Today Revista 5W has 4,600 members and has been sustainable so far thanks to them. Up to 90% of revenue comes from memberships and sales of a print magazine. Since its foundation, it has added other products such as books, newsletters and podcasts.

But the media outlet's last annual report in September 2022 calls for support. Under the headline "We need help to survive", the team explains that its revenues dropped 10% last year, and the expenses exceeded income. "Our survival depends on our members, those of you who read and support us, now more than ever."

Led by director Agus Morales, four founders work full-time, and the rest collaborate. Although the team has an office in Barcelona, ​​its members maintain a nomadic spirit. "In seven years, we have never physically met all together," managing editor Maribe Izcue recalls.

The magazine has received several national and international recognitions, such as the Ortega y Gasset and the Gabo Award.

Last updated: January 2023

Last updated date: April 2023

Location:
Barcelona, Spain
Year the organisation started publishing:
2015
Languages:
Type of coverage:
International
Countries of coverage:
Other
Other countries of coverage:
Global

Content

Type of content produced by theme:
Education
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Journalism genres:
Chronicles and non-fiction
Essays
Interviews and reporting
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Telegram
Social media platforms
Twitter
Facebook
Instagram
Twitch
Podcast
YouTube
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
17700
Twitter number of followers:
68200
Instagram number of followers:
35300
YouTube number of followers:
1800

Management and team

Founders

Female:
3
Male:
6
Founders:
Agus Morales, Anna Surinyach, Maribel Izcue, Quim Zudaire, Marta Arias, Mikel Ayestaran, Xavier Aldekoa, Pablo R Suanzes, Igor G Barbero
Directors:
Agus Morales, Anna Surinyach, Maribel Izcue, Quim Zudaire

Team

Full-time employees:
6
Freelancers or consultants:
10

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Paid Memberships
Grants
Grants from private donor organisations
Grants from Google
Grants from local and national government, and other connected governmental institutions or entities
Advertising
Local advertising sold by own team
Consultancy services
Training services for journalists
Audience support / reader revenue
The primary source of revenue reported by media leaders:
Paid Memberships
The second most important revenue source reported:
Other

Transparency

Publishes information about annual revenue
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.