Reporteri.net

https://reporteri.net/

Reporteri.net is an online newspaper founded in 2019 and based in Pristina. It is managed by journalists Bekim Kabashi and Mentor Gjergjaj. Its mission is to offer the Albanian-speaking audience a platform for unbiased information.

Reporteri.net covers various topics, including politics, the economy, health, sport, and entertainment. It emphasises reporting on crime and corruption affairs, and according to chief executive officer Bekim Kabashi, it also fact-checks the statements and decisions of government leaders.

With its information, Reporteri.net targets the Albanian-speaking audience in Kosovo and four other Western Balkans countries, namely Serbia, North Macedonia, Montenegro, and Albania. On average, it has 10 journalists working on producing the information.

Reporteri.net has a solid audience on social media platforms, with approximately 173,000 followers on Facebook.

Like other media outlets in Kosovo, during 2020, 2021, and the first part of 2022, it experienced a decrease in revenues. The media outlet was hit the hardest when the government of Kosovo repeatedly imposed isolation measures during the Covid-19 crisis. These actions, which in some cases remained in force for up to three months, caused over 3,000 businesses to close (according to the Agency for Business Registration in the Ministry of Trade and Industry of Kosovo), and pushed companies not to get involved in advertising, directly decreasing media outlets' revenues.

Despite this, the team is developing a new strategy to increase revenues. According to Kabashi, this includes launching new digital products and expanding video production to attract more advertisers.

Last updated: January 2023

Last updated date: April 2023

Location:
Pristina, Kosovo
Year the organisation started publishing:
2019
Languages:
Type of coverage:
National

Content

Type of content produced by theme:
Sports
Economy and business
Education
Law and crime
Politics
Health and well-being
Society and human rights
Feminism
LGBTIQ+
War crimes and transitional justice
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Explanatory journalism
Collaborative journalism
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Social media platforms
Facebook
Instagram
Tiktok
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
172856
Twitter number of followers:
176
Instagram number of followers:
12700
YouTube number of followers:
4360
Tiktok number of followers:
4633

Management and team

Founders

Female:
0
Male:
3
Founders:
Bekim Kabashi, Mentor Gjergjaj, Shkumbin Kajtazi
Directors:
Bekim Kabashi, Mentor Gjergjaj

Team

Full-time employees:
15
Freelancers or consultants:
3
Volunteers:
0

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
YouTube channel income
Advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Event sponsorships
Meta content income
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
National advertising sold by own team

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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