The website was originally set up as a platform for a small number of independent thinkers, analysts and experts who were denied a platform in government-controlled media. Its primary focus was to discuss what reforms Belarus needs, and how they can be implemented.
Over time, however, the organisation's scope grew. It now publishes analysis, interviews, commentary, and expert opinions on a wide range of subjects that impact Belarusians and people who speak Russian and Belarusian worldwide.
With its focus on slow news and explainer journalism, Reform.by aims to help its audience make sense of the changing world.
A separate strand of content, Emancipation, covers the achievements of Belarusian women, paving the way for a broader discussion of feminist issues in Belarusian society.