Reflekt is an independent, non-profit media organisation focusing on producing investigative journalism stories based in Bern and founded in 2019. Before launching Reflekt, the collective shared a conviction: the organisation needed new ideas and financing models to have a future producing critical, independent, and in-depth journalism. In 2019, a few journalists founded Switzerland's first non-profit investigative team.

The media outlet aims to drive positive social change through investigative journalism, so it brings together professionals in small, powerful teams to carry out investigations with great impact and publish them through various channels. Unlike traditional editorial teams, the newsroom does not work under fixed publication forms or deadlines. This methodology allows it to work independently, draw on internal and external expertise, have the necessary time and resources to make its investigations accessible to the broadest possible audience, and thus, promote quality journalism, increase public awareness, and contribute to media diversity and a functioning democracy.

The non-profit association is financed through investigative reporting sold to various media, crowdfunding campaigns, donations from individuals, grants from multiple foundations, and awards for its journalistic work. In 2022, Reflekt also organised events and workshops. The media organisation publishes its annual reports on its website, aiming to be as transparent as possible.

Reflekt is part of the Global Investigative Journalism Network and has contributed to Cities for rent: Investigating corporate landlords across Europe, for which the journalists received the European Press Prize in 2022.

The information in this media profile was collected through desk research. Last updated: January 2023

Last updated date: March 2024

Location:
Bern, Switzerland
Year the organisation started publishing:
2019
Languages:
Type of coverage:
National

Content

Type of content produced by theme:
Economy and business
Environment
Politics
Society and human rights
Technology
Journalism genres:
Investigative journalism
Journalism coverage types and techniques:
Cross-border journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Social media platforms
Twitter
Facebook
Instagram
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
2400
Twitter number of followers:
1504
Instagram number of followers:
2427
YouTube number of followers:
90

Management and team

Founders

Female:
1
Male:
1
Founders:
Christian Zeier, Dominique Wandeler
Directors:
Christian Zeier, Dominique Wandeler, Valentin Felber

Team

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Crowdfunding campaigns for fundraising
Grants
Grants from private donor organisations
Grants or investment from philanthropic organisations
Content services for others
Content development for other media
Audience support / reader revenue
Individual donations

Transparency

Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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