Reflekt is an independent, non-profit media organisation focusing on producing investigative journalism stories based in Bern and founded in 2019. Before launching Reflekt, the collective shared a conviction: the organisation needed new ideas and financing models to have a future producing critical, independent, and in-depth journalism. In 2019, a few journalists founded Switzerland's first non-profit investigative team.
The media outlet aims to drive positive social change through investigative journalism, so it brings together professionals in small, powerful teams to carry out investigations with great impact and publish them through various channels. Unlike traditional editorial teams, the newsroom does not work under fixed publication forms or deadlines. This methodology allows it to work independently, draw on internal and external expertise, have the necessary time and resources to make its investigations accessible to the broadest possible audience, and thus, promote quality journalism, increase public awareness, and contribute to media diversity and a functioning democracy.
The non-profit association is financed through investigative reporting sold to various media, crowdfunding campaigns, donations from individuals, grants from multiple foundations, and awards for its journalistic work. In 2022, Reflekt also organised events and workshops. The media organisation publishes its annual reports on its website, aiming to be as transparent as possible.
Reflekt is part of the Global Investigative Journalism Network and has contributed to Cities for rent: Investigating corporate landlords across Europe, for which the journalists received the European Press Prize in 2022.
The information in this media profile was collected through desk research. Last updated: January 2023