Realtid

https://www.realtid.se/

Realtid was founded in 2012 by Jonas Viwen Nilsson, who aspired to create a "Financial Times for the Nordic region". The platform specialises in publishing news and analysis for investors and financial market players.

In 2021, Maria Pellborn took over as CEO. According to her, the shareholders of Realtid wanted a news platform that could stand on its own. Since then, Realtid has broadened its scope of coverage. Now, the media outlet also publishes articles related to law, politics, and the environment, all under the broader umbrella of economics and finance.

Since October 2011, Realtid has been affiliated with the Swedish Media Ombudsman and, since February 2021, with Tidningsutgivarna, the Swedish Media Publishers' Association.

In the spring of 2022, Realtid was nominated for the Editor of the Year category by the TU's Daily Newspaper of the Year Award.

Last updated: February 2023

Last updated date: April 2023

Location:
Stockholm, Sweden
Year the organisation started publishing:
2012
Languages:
Type of coverage:
National

Content

Type of content produced by theme:
Economy and business
Entrepreneurship
Economy and finance
Education
Lifestyle
Law and crime
Environment
Politics
Society and human rights
Gender
DEIA: Diversity, equity, inclusion and accessibility
Technology
Journalism genres:
Essays
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Explanatory journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
LinkedIn
Podcast
YouTube
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
2700
Twitter number of followers:
5905
YouTube number of followers:
86

Management and team

Founders

Female:
None
Male:
1
Founders:
Jonas Viwen Nilsson
Directors:
Maria Pellborn, Camilla Jonsson

Team

Full-time employees:
2
Freelancers or consultants:
10

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Paid Website subscriptions
Advertising
Affiliate advertising
Branded content or native advertising
National advertising sold by own team
Consultancy services
Services for clients and other private corporations
Audience support / reader revenue
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Affiliate advertising
The second most important revenue source reported:
Branded content or native advertising

Transparency

Publishes information about annual revenue
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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