Rdeča pesa

Rdeča pesa (in English: Beetroot) started publishing in 2020 with the goal of establishing a media outlet that would give voice to and, at the same time, address younger generations who do not necessarily follow traditional media. Rdeča pesa also aims to address and engage disenfranchised groups and individuals who feel excluded from decision-making in politics, the economy and education, including activists, students, workers and environmentalists.

The reason for choosing social media as the platform to disseminate information is that it allows publishing and reaching audiences with minimal or, in this case, no funds. The outlet primarily publishes information on current events, opinion pieces, and occasional longer, investigative stories. Its production is often accompanied by visuals, often in meme form.

Rdeča pesa is entirely volunteer-based, with a team of approximately 14 people who produces content published on Facebook, Instagram, Twitter and Youtube.

As a matter of editorial decision, it publishes information as a collective, without specific names of individual creators or founders; in this sense, it is a "community" media outlet.

Last updated date: April 2025