QueerAF challenges the underrepresentation of LGBTQIA+ in the media and shifts media narratives by showcasing, sharing, and celebrating queer stories. Its mission is to advocate for the LGBTQIA+ community in the media.

It all started in 2017 with the QueerAF podcast, created by digital content producer, audience developer, journalist, and founder Jamie Wareham.

After an editor told him to "stop pitching gay stories because there was no 'money or audience in them,'" he launched a podcast with funding from the National Student Pride. It also created a mentorship scheme to help mentees through the process of producing the episodes. For many of the participants, this was their first paid commission.

Four seasons later, the QueerAF podcast reached an international audience and won the British Podcast Awards in the category Acast Moment of the Year in 2020.

Using the revenue made through advertising, Wareham registered QueerAF as a Community Interest Company (CIC) to continue this work and ensure that no one would have to experience what he went through while finding his voice in the media. All the revenue produced by the organisation is reinvested in the community.

QueerAF commissions content that reflects its community and builds a solid, engaged audience through its ad-free weekly newsletter and independent platform.

In the QueerAF model, members' support is fundamental in helping creators, journalists, and producers get paid and commissioned. They are supporting a new generation of queer creatives to start their careers.

QueerAF is the first LGBTQIA+ publisher in the UK to be independently regulated. The organisation is regulated by IMPRESS, is an Independent Media Association member, and works with the LGBTQ+ Journalism Network.

Last updated: January 2023

Location:
Cornwall, United Kingdom
Year the organisation started publishing:
2017
Languages:
English
Type of coverage:
National

Content

Type of content produced by theme:
Entertainment and culture
Law and crime
Politics
Health and well-being
Society and human rights
Gender
LGBTIQ+
Journalism genres:
Interviews and reporting
Opinion
Journalism coverage types and techniques:
Solutions or constructive journalism
Explanatory journalism
Curated/aggregated content
Engaged, community-driven or participatory journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Podcast
Youtube
Primary tech platform or medium used to publish content:
Newsletter

Audience and reach

Social media audience

Facebook number of followers:
100
Twitter number of followers:
2400
Instagram number of followers:
5000
YouTube number of followers:
5
Tiktok number of followers:
152

Management and team

Founders

Female:
None
Male:
1
Founders:
Jamie Wareham
Directors:
Jamie Wareham, David Young, John Wareham

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
7
Volunteers:
1

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants or investment from philanthropic organisations
Advertising
Programmatic ad networks
Event sponsorships
Consultancy services
Services for clients and other private corporations
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Audience support / reader revenue
Memberships
Website subscriptions
Newsletter subscriptions
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Memberships
The second most important revenue source reported:
Grants

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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