PV Portal

The Portal of the city of Pljevlja (PV Portal) is an informative news organisation founded in the third-largest municipality in Montenegro, Pljevlja. The NGO Informative Center Pljevlja founded it in 2011, and it was launched and managed by local journalists.

It publishes relevant stories for the municipality of Pljevlja that deal with topics such as politics, economy, culture and local sports. The goal is to inform readers about the potential of the municipality, offer timely information about events, and present to the public the implementation of projects by local non-governmental organisations.

The founders emphasise the independence of the media from political influences and the fact that they offer readers local stories not published by major media. "Most media in the country limit their work to the capital and several towns in the surrounding area. There are no stories from distant cities like ours," co-founder Milo Dzakovic said.

"In a few years, we gained 10,000 followers on social networks and saw three or five thousand people follow us every day. We realised that people trust us and that our topics interest them," co-founders Edin Zukovic and Milo Dzakovic explained.

In the first seven years after its launch, the media outlet functioned entirely on a volunteer basis, while in the last few years, it has been financed through advertising and grants.

Considering that a large part of the population of Pljevlja has left the city, the founders pointed out that their audience is distributed across the Western Balkans region and beyond.

Last updated: January 2023

Last updated date: April 2023