Prizma was established as an outlet for journalists without space in mainstream media to publish their stories. It produces narrative and investigative journalism, and in-depth analyses.

"Throughout the years, we have developed journalism that scratches under the surface," the founder, Ana Petrusheva, explained.

Prizma consists of six full-time journalists and five part-time journalists. Its journalists have won several awards, including the the EU award for Investigative Journalism for North Macedonia in 2016 for the series of stories on Dossier Telekom that year (about a corruption scheme involving the company Telecom and its relations with the Macedonian government since 2001), and in 2017, for producing a database on agricultural subventions.

According to Petrusheva, journalism awards are not the only indicator of success; as she stressed, Prizma published stories on corruption scandals that have caused societal implications but were not awarded.

"We deal with topics that we consider key for democratisation, reforms, and alignment with the EU legislation," she explained.

Prizma relies on grants, consultancy and training for journalists to fund its work.

Last updated: January 2023

Last updated date: April 2023

Location:
Skopje, North Macedonia
Year the organisation started publishing:
2013
Languages:
Type of coverage:
National

Content

Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Health and well-being
Society and human rights
Gender
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Breaking news
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Tiktok
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
27000
Twitter number of followers:
3851
Instagram number of followers:
1268
YouTube number of followers:
262

Management and team

Founders

Female:
4
Male:
1
Founders:
Ana Petrusheva, Tamara Causidis, Sabina Fakic, Iso Rusi
Directors:
Ana Petrusheva

Team

Full-time employees:
10
Freelancers or consultants:
5

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants from foreign governments
Consultancy services
Services for nonprofit organisations
Training services for journalists
The primary source of revenue reported by media leaders:
Grants from foreign governments
The second most important revenue source reported:
Consultancy services

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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