Plovdiv's media outlet Pod tepeto (in English: Under the Hills) is one of the country's first regional digital media outlets. It prides itself on being among "the few remaining truly independent" media outlets.

Its newsroom is the winner of multiple journalism awards: the Plovdiv Award for journalism, the Courageous Reporters Award for investigating regional topics with a national resonance, and the Bulgarian Academy of Sciences and SBZ Award for the preservation and promotion of the archaeological and cultural heritage of Bulgaria.

Pod tepeto is quoted daily in national news channels.

Last updated: March 2024

Location:
Plovdiv, Bulgaria
Year the organisation started publishing:
2009
Languages:
English
Bulgarian
Type of coverage:
Regional
Area of coverage:
Plovdiv

Content

Type of content produced by theme:
Science
Entertainment and culture
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Reviews
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Curated/aggregated content
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Youtube
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
50062
Twitter number of followers:
22
Instagram number of followers:
785
YouTube number of followers:
246

Management and team

Founders

Female:
3
Male:
3
Founders:
Ivaylo Dernev, Dimitar Semkov
Directors:
Dimitar Semkov

Team

Full-time employees:
6
Part-time employees:
0
Freelancers or consultants:
2
Volunteers:
2

Business structure and revenue sources

Organisation tax status:
Hybrid model
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Advertising
Google Adsense
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Consultancy services
Product development and sales
Audience support / reader revenue
Individual donations
The primary source of revenue reported by media leaders:
Product development and sales
The second most important revenue source reported:
Grants

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.