Parameter.sk

https://parameter.sk/

Parameter.sk is a media outlet publishing information in the Hungarian language, aimed at the Hungarian minority in Slovakia. It focuses on the southern area of Slovakia, inhabited by Hungarians. The majority of the readers are from this region.

Parameter.sk is the only independent online news source for Slovak-Hungarians; all other sources are politically biased and connected to financing from the Hungarian government, or a by-product of a daily newspaper.

It is vital and imperative to have an independent news source that is not pro-Orbán propaganda since the majority of official media in Hungary (such as Hungarian public television, also watched in Slovak Hungarian households) are politically captured by Orbán or his allies, and their content is more propaganda than journalism.

Parameter.sk has faced threats from radical Orbán fans.

The newsroom is based in Dunajská Streda, one of the centres of the Hungarian-speaking minority.

Last updated: January 2023

Last updated date: April 2023

Location:
Dunajská Streda, Slovakia
Year the organisation started publishing:
2007
Languages:
Type of coverage:
Regional
Area of coverage:
Southern region

Content

Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Lifestyle
Law and crime
Politics
Health and well-being
Society and human rights
Gender
Ethnic minorities
Refugees
Migration
Journalism genres:
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Reviews
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Breaking news
Live coverage of events
Tech platforms and other mediums used:
Website
Blog
Social media platforms
Twitter
Facebook
Instagram
Podcast
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
65000
Twitter number of followers:
273
Instagram number of followers:
3212
YouTube number of followers:
3810

Management and team

Founders

Female:
None
Male:
2
Founders:
Bálint Barak, Lázsló Barak
Directors:
Bálint Barak, Dávid Barak

Team

Full-time employees:
8
Freelancers or consultants:
7
Volunteers:
0

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Grants from local and national government, and other connected governmental institutions or entities
Advertising
Google Adsense
Programmatic ad networks
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Event sponsorships
Consultancy services
Services for clients and other private corporations
The primary source of revenue reported by media leaders:
Local advertising sold by own team
The second most important revenue source reported:
Grants from local and national government, and other connected governmental institutions or entities

Transparency

Publishes information about annual revenue
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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