Founded in 1999, Nyugat.hu is one of the largest independent regional news sites in the Western Transdanubia part of Hungary. The organisation is a market leader in the region, with 54 million pageviews and 6.8 million unique users a year. Its readership increased during the Covid-19 pandemic and before the general elections in April 2022. It has more than 100,000 followers on Facebook.

As a non-profit organisation, it employs nine full-time journalists and seven freelancers, while 10-15 people serve as volunteers.

National media often picks up its information. According to the organisation, direct contact with its readers is significant, as it must fight for credibility daily.

"We are under pressure from the state, which makes it harder to work year after year, month after month. Imagine a room where the oxygen is being slowly but constantly sucked out. At first, the people hardly notice anything. Then, their mood changes, and they feel tired, and then they gasp for air. Finally, they suffocate. We are currently in the 'gasping for air' phase," journalist Antal Józing said before the Council of Europe's Committee on Current Affairs meeting in Strasbourg in June 2022.

"We have never backed a single political party. Still, it should be noted that Szombathely, where our site is located, is one of the few Hungarian cities with opposition leaders. Not because we supported them but because we gave local citizens a real choice. Information is power. And the lack of it, too," he added.

Most of Nyugat.hu's revenue comes from private donor organisations and foreign government grants. The media outlet relies heavily on local advertisements, provides content services for others, runs crowdfunding campaigns, and receives individual donations.

Last updated: January 2023

Location:
Szombathely, Hungary
Year the organisation started publishing:
1999
Languages:
English
Hungarian
Type of coverage:
Regional
Area of coverage:
Vas megye

Content

Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Interviews and reporting
Information services
Opinion
Investigative journalism
Reviews
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Blog
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Podcast
Youtube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
101000
Twitter number of followers:
878
Instagram number of followers:
5057
YouTube number of followers:
1880

Management and team

Founders

Female:
2
Male:
9
Founders:
Directors:
Gyöngyi Roznár, Ákos Balázs Nagy, Ádám Vincze, Antal Józing

Team

Full-time employees:
9
Part-time employees:
None
Freelancers or consultants:
7
Volunteers:
None

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants from foreign governments
Grants from local and national government, and other connected governmental institutions or entities
Advertising
Programmatic ad networks
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Content services for others
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Audience support / reader revenue
Crowdfunding campaigns
Individual donations
The primary source of revenue reported by media leaders:
Grants from private donor organisations
The second most important revenue source reported:
Local advertising sold by own team

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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