Nuevecuatrouno

Nuevecuatrouno was born in 2015 as a local blog for the province of La Rioja, which has more than 310,000 inhabitants. At first, it was updated daily with one or two pieces of information; today, it has become a generalist website that publishes 30 local stories daily and produces three newsletters, a podcast and a printed yearbook. Its name refers to 941, the telephone area code of the province.

Its four founders aimed to fill an existing gap: "We adapted local information to new digital trends, new narratives, audiovisuals; we revolutionised the local media ecosystem in a certain sense," says co-founder and director Manuel Martín.

The outlet also provides proximity by publishing stories on social issues affecting the lives of citizens, and immediacy: "Until then, the local media were not in a hurry to tell things as they happened; they did not try to be the first ones to tell a story," Martín recalls.

Nuevecuatrouno has a team of 10 people and obtains its revenue from advertising. "In such a small province, it is very difficult for a publication to sustain itself with the readers' contribution," Martín reflects.

Furthermore, it found an information gap in the wine industry, which is very important in La Rioja. So the team launched a newsletter and a printed yearbook on this topic: "We are a reference for this content, and we are very proud of it," Martín says.

Nuevecuatrouno has a community of 10,000 people who receive three newsletters. It communicates with readers via phone, WhatsApp, and through some face-to-face events. "They send us news and comments. We have a friend in every corner of La Rioja," Martín says.

Last updated: January 2023

Last updated date: June 2025