Normalizuj.me

Normalizuj.me was founded by a group of writers, philosophers and essayists from the publishing house Žuta Kornjača. One of the co-founders and the editor is the former editor of the daily newspaper Vijesti, Brano Mandić. The editorial team consists of other 12 people, including the writers Ilija Đurović and Sladjana Kavarić Mandić.

The media outlet aims to address its community by writing about the Montenegrin experience, comparing and analysing it critically.

"Writing in the service of the community is disappearing from the media industry under the onslaught of paid content and pseudo-informative media hybrids. Our goal is to value the public word following the idea of ​​a humane society to which we strive," the organisation states on its website.

Normalizuj.me produces forums, podcasts, a radio programme, and interactive content on social networks, and is financed through individual donations, i.e. memberships. However, this revenue stream is new for the Montenegrin media industry; according to the founder, the organisation counts on the solidarity of those seeking more from reading, thinking and feeling individuals.

"We believe activists and writers can create their own sustainable space together. Without greed and without legal and political fences, we invite you to push our creative process. The social obligation of giving, receiving and solidarity has long been under attack. We can defend it with talent, good intentions and association," the organisation says.

The information in this media profile was collected through desk research. Last updated: January 2023

Last updated date: April 2023