Momichetata ot Grada

https://momichetata.com/

Momichetata ot Grada (in English: The Girls from the City) is one of Bulgaria's largest independent women's sites. It covers urban culture, fashion, photography, lifestyle, literature, theatre, cinema, and food. The team aims to publish information about inspiring women of all ages that change the world around them in a positive way.

Momichetata ot Grada became popular when the magazine won the Website of the Year award from Forbes Bulgaria Magazine.

The organisation's team has also launched a printed magazine, and another website with news about Sofia, called Ot Grada (in English: From the City).

The team has also launched Mish Mash Fest, a street festival with books and handcrafted objects, located in Sofia's downtown Slaveykov Square.

Last updated: December 2022

Location:
Sofia, Bulgaria
Year the organisation started publishing:
2011
Languages:
Bulgarian
Type of coverage:
National

Content

Type of content produced by theme:
Entertainment and culture
Education
Lifestyle
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Essays
Interviews and reporting
Opinion
Narrative journalism
Reviews
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Live coverage of events
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Facebook
Instagram
Youtube
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
127000
Instagram number of followers:
18600
YouTube number of followers:
2000

Management and team

Founders

Female:
5
Male:
1
Founders:
Levena Lazarova, Kossara Chigireva
Directors:
Kossara Chigireva

Team

Full-time employees:
6
Part-time employees:
0
Freelancers or consultants:
1
Volunteers:
1

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Event sponsorships
Meta content income
Audience support / reader revenue
Newsletter subscriptions
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Branded content or native advertising

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Has a complaints policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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