Medieninsider
https://medieninsider.com
Medieninsider aims to become the most exclusive and critical media magazine in Germany. Since its inception, it has left a mark through breaking news around large-scale investigative pieces, for example, the sexual assault charges against Bild’s editor-in-chief Julian Reichelt.
Through investigative and in-depth analysis of the sector, it informs journalists, media managers, and audiences on what is happening in the media industry, and thereby hopes to equip them to find solutions to what is going wrong. Ultimately, this should strengthen the legitimacy and transparency of the industry and increase public trust in it.
The exclusive news, insight reports, press briefings, and weekly newsletter focus on business models, quality journalism, change management, and user retention. Along with analyses done by its columnists, Medieninsider also provides translations of the renowned rebooting analyses of US media analyst Brian Morrissey.
It encourages whistleblowers to step forward, offering a safe way to report and collaborate, and offers three additional topic-specific newsletters in its advertising offers.
Beyond that, the media outlet finances itself through downloads of its in-depth Insight reports, which bring reviews, interviews, statistics, and tips on different and more specific topics, and by posting job offers on its Transformation market platform.
Its subscription model recently merged from three options into one, including access to exclusive events, the newsletter, and discounts on Medieninsider products, such as the newly launched gin.
In 2021, the media accelerator NMA Ventures bought 10% of Medieninsider shares for 50,000 euros.
The ultimate aim of the two founders, Marvin Schade and Matthias Bannert, is to expand the content and business concept of sector-specific, independent, high-quality information into other areas of specialist journalism. Too much of the existing media, according to them, is still print focused or marred by strong ties between audiences and advertisers.
Last updated: January 2023