Maldita.es

https://maldita.es/

Sitting around with a few beers in 2014, journalists Clara Jiménez and Julio Montes decided to open a Twitter account that became what today Maldita.es is: a foundation and an independent, non-profit media outlet specialised in fact-checking. Its motto is: "Journalism to not be fooled."

Chief executive officer Clara Jiménez explains that the Maldita Foundation fights against misinformation in three areas: media literacy for children and adults; academic research (to understand how citizens consume information); and lobbying public institutions and technology platforms, "providing information to help them make decisions".

Today Maldita is a content, training and services platform with a revenue of 1.5 million euros and employing more than 40 people. It has received awards such as the European Press Prize Innovation Award in 2021, and is part of the High-Level Expert Group on Fake News and Online Disinformation launched in 2018 by the European Union.

"We've learned a lot in this time," Jiménez recalled. "It was very important to assume that we didn't know how to do everything ourselves. It took us a long time to realise it, but when we did, we got it off the ground."

The outlet publishes fact-checked content on science, politics, migration, education, environment, technology and health, and relies on a community of 3,000 people who share its so-called superpowers, i.e. the expertise in the topics covered by Maldita.

Its revenue comes from grants, consultancy (for Twitter, Facebook, or Google), public subsidies, collaborations with other media and, to a smaller extent, from the community. Jiménez pointed out that 80% of the organisation's funding comes from organisations outside of Spain "that believe our project is necessary".

The outlet protects its independence and credibility "with transparency, complying with the methodology and with a reliable and consistent error correction policy," Jiménez said. The organisation publishes its financial information, methodology, neutrality policy and rectification policy on the website.

Last updated: January 2023

Last updated date: June 2025

Location:
Madrid, Spain
Year the organisation started publishing:
2018
Languages:
English
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Science
Economy and business
Economy and finance
Journalism industry
Education
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Technology
Journalism genres:
Essays
Interviews and reporting
Investigative journalism
Journalism coverage types and techniques:
Crowdsourcing
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Telegram
WhatsApp
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Twitch
Radio streaming
Podcast
YouTube
Mobile app
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
227000
Twitter number of followers:
728000
Instagram number of followers:
109000
YouTube number of followers:
3650
Tiktok number of followers:
21800

Management and team

Founders

Female:
1
Male:
1
Founders:
Clara Jiménez Cruz, Julio Montes
Directors:
Clara Jiménez Cruz, Julio Montes, Ximena Villagrán, David Fernández, Aníbal Escribano, Carlos Hernández - Echevarría, Pablo Hernández

Team

Full-time employees:
39
Freelancers or consultants:
2

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Consultancy services
Services for clients and other private corporations
Services for nonprofit organisations
Services for foreign governments
Services for local governmental entities
Training services for journalists
Training services for other clients
Product development and sales
Technology development services
Content services for others
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Audience support / reader revenue
Paid Memberships
Crowdfunding campaigns for fundraising
Grants
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Grants from Meta
Grants from corporations
Grants from foreign governments
Grants from local and national government, and other connected governmental institutions or entities
The primary source of revenue reported by media leaders:
Services for clients and other private corporations
The second most important revenue source reported:
Grants from local and national government, and other connected governmental institutions or entities

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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