Malanka Media

https://malanka.media/

Malanka Media is a network of YouTube channels operated by journalists and technical staff based outside Belarus, in exile. It is consistently among the top five most popular YouTube news organisations targeting Belarusian audiences. 

Malanka Media has:

• "Malanka Media" YouTube channel: a news channel featuring daily news, interviews, online streams with invited experts.

• "Malanka Live" YouTube channel with YouTube Shorts, featuring short-format videos with news content.

• "Malanka Action" Youtube channel: entertaining, educational and inspiring content with stories about the life and achievements of Belarusians. 

• "Woman Wants" YouTube channel, aimed at strengthening women's leadership potential and highlighting the importance of their role in the development of a new modern, democratic Belarus.

• "Malanka Children" YouTube channel: an educational channel for children and parents, planning to release content for visually impaired children that can be perceived through hearing. This will be an innovative project for the Belarusian market, crucial for the future generation of democratic Belarus.

• Presence on various social media platforms, including 3 TikTok accounts (Malanka Media, Malanka News, Malanka Action), 2 Instagram accounts (Malanka Media, Malanka Action), Facebook, Treads, Telegram.

• A website and mobile application (Android, IOS) providing access to the audience without VPN and resistant to blocking in Belarus.

• Podcasts on major platforms.

• Malanka has created a streaming platform for all independent Belarusian media in a consortium with Euroradio, which began test satellite broadcasting from the Hotbird satellite in March 2024. This is a new information dissemination channel for all independent Belarusian media producing video content.

Last updated date: January 2025

Location:
Minsk, Belarus
Year the organisation started publishing:
2020
Languages:
English
Belarusian
Russian
Type of coverage:
International
Countries of coverage:
Poland
Belarus
Ukraine
Other
Other countries of coverage:
Russia

Content

Type of content produced by theme:
Science
Entertainment and culture
Economy and business
Entrepreneurship
Economy and finance
Education
Lifestyle
Environment
Politics
Society and human rights
Journalism genres:
Essays
Interviews and reporting
Opinion
Narrative journalism
Satire
Reviews
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Social media platforms
Twitter
Facebook
Instagram
Tiktok
Podcast
YouTube
Mobile app
Primary tech platform or medium used to publish content:
YouTube

Audience and reach

Social media audience

Facebook number of followers:
6200
Instagram number of followers:
20000
YouTube number of followers:
154000
Tiktok number of followers:
126000

Management and team

Founders

Female:
0
Male:
1
Founders:
Pavel Marinich
Directors:
Pavel Marinich

Team

Full-time employees:
30

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
YouTube channel income
Crowdfunding campaigns for fundraising
Grants
Advertising
Google Adsense
Audience support / reader revenue
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Crowdfunding campaigns for fundraising

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Has a data privacy policy
Has a whistleblower policy
Has a complaints policy
Has a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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