Magločistač is a publication from Subotica founded in 2015 by the Centar građanskih vrednosti (in English: Centre of Civic Values), a local civil society organisation.

According to the team, its mission is to publish information of public interest "because we believe that only well-informed citizens can make informed decisions".

The outlet, whose name in English translates as Fog Cleaner, works under the slogan "Because questions clear the fog". It is guided by the values ​​of freedom of speech and expression, freedom of assembly and association, media pluralism, dialogue, multiculturalism and interculturalism, anti-fascism, gender equality, the right to self-determination, and respect for human and minority rights.

Magločistač reports on politics, social issues, business and culture from a local perspective. In 2021, the newsroom began intensive coverage of the cultural heritage of the city of Subotica.

The two primary sources of revenue are international grants and consulting services for non-profit associations, such as running media campaigns.

Last updated: March 2024

Location:
Subotica, Serbia
Year the organisation started publishing:
2015
Languages:
Serbian
Croatian
Hungarian
Type of coverage:
Local
Area of coverage:
Subotica, Bačka Topola, Mali Iđoš

Content

Type of content produced by theme:
Entertainment and culture
Economy and business
Entrepreneurship
Education
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Fact-checking
Data journalism
Tech platforms and other mediums used:
Website
Social media platforms
Twitter
Facebook
Instagram
Tiktok
Podcast
Youtube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
6942
Twitter number of followers:
325
Instagram number of followers:
1104
YouTube number of followers:
66
Tiktok number of followers:
2481

Management and team

Founders

Female:
2
Male:
1
Founders:
Natalija Jakovljević Ivanić, Ljiljana Elek, Zlatko Romić
Directors:
Natalija Jakovljević Ivanić, Mirana Dmitrović

Team

Full-time employees:
0
Part-time employees:
2
Freelancers or consultants:
2
Volunteers:
1

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from foreign governments
Advertising
Branded content or native advertising
Event sponsorships
Consultancy services
Services for nonprofit organisations
Audience support / reader revenue
Memberships
Crowdfunding campaigns
Individual donations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Services for nonprofit organisations

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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