Lupiga.com is a non-profit website that deals with topics that are underrepresented or neglected in the media. The team actively advocates for protecting the rights of vulnerable social groups, and questions the influence of social and economic actors in Croatia, which are often protected from journalistic criticism due to their positions of power.

Lupiga.com was founded in 2001 by a group of enthusiasts, mostly professional journalists, who set out to create an "unpretentious" digital media outlet. The newsroom worked on a voluntary basis until 2013, when the organisation received financial support from the Ministry of Culture. This support helped raise the website to a higher professional standard.

Lupiga.com has gained a reputation as a media outlet that tackles relevant social and economic topics. The newsroom has investigated and published stories on the Catholic Church's financing, labour legislation changes, attacks on the Serbian ethnic minority, the impact of the pharmaceutical industry on public health, and the Croatian pension system, among others. Its investigations have been shared and covered by mainstream media, and well-known figures of the Croatian media industry also write for the website.

Lupiga.com is also widely read throughout the Balkans (Bosnia and Herzegovina, Serbia, North Macedonia, and Montenegro). In its Hiperlink section, Lupiga.com promotes other non-profit media outlets from Croatia and its neighbouring countries.

In cooperation with Tris, Lupiga.com worked on Reflektor, a project that aims to increase public awareness of the social position of vulnerable groups through professional journalistic work that goes beyond stereotypes and abandoned policy frameworks.

It also aspires to inform the general public about the quality of the health, social, and educational services on which vulnerable groups have to rely in order to have "equal opportunities" to other citizens.

Last updated date: January 2025

Location:
Zagreb, Croatia
Year the organisation started publishing:
2001
Languages:
Bosnian
Croatian
Serbian
Type of coverage:
International
Countries of coverage:
Bosnia and Herzegovina
Croatia
Montenegro
North Macedonia
Serbia
Slovenia
Kosovo

Content

Type of content produced by theme:
Science
Entertainment and culture
Education
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Journalism genres:
Essays
Interviews and reporting
Opinion
Investigative journalism
Satire
Reviews
Narrative journalism
Journalism coverage types and techniques:
Engaged, community-driven or participatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Data journalism
Solutions or constructive journalism
Explanatory journalism
Live coverage of events
Tech platforms and other mediums used:
Website
Messaging service
WhatsApp
Social media platforms
Twitter
Facebook
Instagram
Tiktok
Podcast
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
59272
Twitter number of followers:
4265
Instagram number of followers:
121
YouTube number of followers:
764
Tiktok number of followers:
2

Management and team

Founders

Female:
1
Male:
4
Founders:
Ivor Fuka, Melisa Skender, Ladislav Tomičić
Directors:
Ivor Fuka

Team

Full-time employees:
3
Freelancers or consultants:
25
Volunteers:
30

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Crowdfunding campaigns for fundraising
Grants
Grants from Google
Grants from local and national government, and other connected governmental institutions or entities
Audience support / reader revenue
Individual donations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Audience support / reader revenue

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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