Lupiga.com is a non-profit website that deals with topics that are underrepresented or neglected in the media. The team actively advocates for protecting the rights of vulnerable social groups, and questions the influence of social and economic actors in Croatia, which are often protected from journalistic criticism due to their positions of power.
Lupiga.com was founded in 2001 by a group of enthusiasts, mostly professional journalists, who set out to create an "unpretentious" digital media outlet. The newsroom worked on a voluntary basis until 2013, when the organisation received financial support from the Ministry of Culture. This support helped raise the website to a higher professional standard.
Lupiga.com has gained a reputation as a media outlet that tackles relevant social and economic topics. The newsroom has investigated and published stories on the Catholic Church's financing, labour legislation changes, attacks on the Serbian ethnic minority, the impact of the pharmaceutical industry on public health, and the Croatian pension system, among others. Its investigations have been shared and covered by mainstream media, and well-known figures of the Croatian media industry also write for the website.
Lupiga.com is also widely read throughout the Balkans (Bosnia and Herzegovina, Serbia, North Macedonia, and Montenegro). In its Hiperlink section, Lupiga.com promotes other non-profit media outlets from Croatia and its neighbouring countries.
In cooperation with Tris, Lupiga.com worked on Reflektor, a project that aims to increase public awareness of the social position of vulnerable groups through professional journalistic work that goes beyond stereotypes and abandoned policy frameworks.
It also aspires to inform the general public about the quality of the health, social, and educational services on which vulnerable groups have to rely in order to have "equal opportunities" to other citizens.