KYKY

https://kyky.org/

KYKY is a lifestyle media outlet publishing long-form journalism and visual pieces that go way beyond fashion, film reviews, and bar crawls.

The online magazine also covers issues on education, Belarusian national identity, politics, financial literacy, and equality. Its team is young, urban, and educated, as are its readers. The newsroom and its audience define the magazine's tone of voice: friendly but not too familiar, clever but not academic.

KYKY is very active on social media. As a website with a strong visual ethos, it produces content that is well suited for Instagram, YouTube, and other visually dominant social media channels.

The website is currently banned and pronounced "extremist" by Belarusian authorities.

Last updated: February 2023

Location:
Minsk, Belarus
Year the organisation started publishing:
2010
Languages:
Russian
Belarusian
Type of coverage:
International
Countries of coverage:
Belarus
Ukraine
Other
Other countries of coverage:
Russia

Content

Type of content produced by theme:
Science
Entertainment and culture
Economy and business
Entrepreneurship
Economy and finance
Education
Lifestyle
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
Refugees
Migration
Journalism genres:
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Reviews
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Social media platforms
Twitter
Facebook
Instagram
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
24500
Twitter number of followers:
18900
Instagram number of followers:
44300
YouTube number of followers:
2500

Management and team

Founders

Female:
2
Male:
1
Founders:
Alexander Vasilyevich, Sasha Romanova, Daria Matyavina
Directors:
Alexander Vasilyevich, Sasha Romanova, Daria Matyavina, Anton Penkovskiy, Anastasia Rogatko, Daniil Bogdanovich

Team

Full-time employees:
8
Part-time employees:
4
Freelancers or consultants:
4
Volunteers:
None

Business structure and revenue sources

Organisation tax status:
For-profit
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Audience support / reader revenue

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team
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