The Swedish online magazine Kvartal was founded in 2016 by several actors from the business sector who thought that Swedish media outlets were not functioning correctly. "Each time a problem of great magnitude came up," says Kvartal's editor-in-chief Jörgen Huitfeldt, "everyone seemed unprepared."

The founders convinced a network of influential people in a given discipline or sector to write well-researched articles about their field of competence.

In 2018, Huitfeldt took over as editor-in-chief; he employed six professional journalists with specific expertise and academic background. "Our promise to the audience is to offer Sweden's leading platform for serious, constructive and non-polarising conversations and discussions about society, politics, economics and culture," Huitfeldt says.

Kvartal's reporters try to cover stories and viewpoints that mainstream media overlook. At Kvartal, podcasts are just as important as written texts.

The website explains: "The mission of the Fourth Estate includes covering problems that the people experience, demanding answers from the political power, demonstrating when abuse of power or mismanagement occurs, and contributing to a debate that is constructive and moves society forward. Kvartal has arisen from a longing for community-driven journalism that lives up to this original principle."

Last updated: February 2023

Last updated date: April 2023

Location:
Stockholm, Sweden
Year the organisation started publishing:
2016
Languages:
English
Type of coverage:
National

Content

Type of content produced by theme:
Science
Economy and business
Entrepreneurship
Economy and finance
Education
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Technology
Journalism genres:
Essays
Interviews and reporting
Opinion
Investigative journalism
Journalism coverage types and techniques:
Explanatory journalism
Collaborative journalism
Fact-checking
Live coverage of events
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Podcast
YouTube
Mobile app
Print
Primary tech platform or medium used to publish content:
41|Facebook

Audience and reach

Social media audience

Facebook number of followers:
39000
Twitter number of followers:
37000
YouTube number of followers:
952

Management and team

Founders

Female:
None
Male:
3
Founders:
Thomas Gyr, Erik Åfors, Peter Santesson
Directors:
Jörgen Huitfeldt

Team

Full-time employees:
6
Freelancers or consultants:
5

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Audience support / reader revenue
Individual donations
The primary source of revenue reported by media leaders:
Grants from private donor organisations
The second most important revenue source reported:
Individual donations

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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