Named after French filmmaker Leos Carax's movie Holy Motors, Kutsal Motor features conversations between three close friends with backgrounds in cinema criticism and arts journalism. The founders and contributors employ an ironic approach to discussions of popular culture and arts news.
The YouTube channel was established in 2018 with scant technological and financial means, and saw a meteoric rise in views and subscribers when it expanded its content to video essays, reviews, and reporting from film festivals.
The entirely original programming, consisting of more than 15 new videos monthly, offers various styles of video broadcasting, including live streaming and weekly AMA (Ask Me Anything) sessions.
The team deeply values connection with its committed audience and defines "trust" as a keyword to its success. Once a week, the founders meet on a Zoom call with some of their 1,600 paid YouTube members to chat and answer their questions.
Kutsal Motor has built a diversified portfolio of revenue sources to achieve financial sustainability, which includes event ticket sales, sponsorship and paid memberships.
Last updated: February 2023