KecsUP strives to present events and news related to Kecskemét that are important for the local population. It is published by Áramlat Foundation.

By 2024, KecsUP.hu has become the most influential independent online news provider in the Kecskemét/Bács-Kiskun region of Central Hungary. KecsUP.hu places a strong emphasis on covering organizations and institutions funded by public money, as well as critically analyzing influential political figures and groups—whether government-affiliated or opposition—while maintaining equal distance from all political parties. KecsUP.hu does not receive funding from any political party, nor are any of its full-time or freelance staff employed by political parties or elected to local or national parliamentary institutions.

Since its founding, KecsUP.hu has been actively seeking, analyzing, and highlighting public affairs and issues raised by grassroots community groups or individuals in the local society. They strive to provide coverage and a public platform for constructive and pragmatic issues and proposals across various domains, including: deteriorating local public services; poor living conditions in suburban areas; unsustainable urban transportation; the negative impacts of climate change; oversight of public funds; destruction of green spaces; and possible responses to these challenges from citizens, experts, and local government representatives.

The publisher of KecsUP.hu is the Áramlat Foundation, a grassroots community organization founded and operated by private individuals. In addition to professional journalism, their goals include civic and critical media education, benefiting both newsroom team members and readers. The team believes that simply reading the news is not enough—understanding the broader context is crucial. Therefore, they encourage readers to ask questions, engage in discussions, debate issues, and share their opinions on the news. At the heart of editorial policy is the commitment to unbiased, well-researched reporting and analysis on political, economic, and cultural issues in Hungary and the wider world, with a special focus on the European Union. The team also publishes critical analyses, essays, and commentaries on social, political, and cultural matters.

KecsUP.hu upholds independent and ethical journalistic and editorial practices, governed by internal editorial guidelines and ethical code. Based on these principles, their core editorial values are:

• Impartiality and neutrality

• Clear separation between news and opinion

• Prevention of conflicts of interest in editorial and business decision-making

Last updated date: March 2025

Location:
Kecskemét, Hungary
Year the organisation started publishing:
2019
Languages:
Hungarian
Type of coverage:
Regional
Area of coverage:
Közép-Magyarország

Content

Type of content produced by theme:
Entertainment and culture
Sports
Economy and finance
Education
Law and crime
Environment
Politics
Society and human rights
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Journalism coverage types and techniques:
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Facebook
Instagram
Podcast
YouTube
Mobile app
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
22000
Instagram number of followers:
370
YouTube number of followers:
2230

Management and team

Founders

Female:
0
Male:
2
Founders:
Alter Róbert, Gunity Gábor
Directors:
Bajáki Zsanett, Madács János, Alter Róbert

Team

Full-time employees:
5
Freelancers or consultants:
2
Volunteers:
1

Business structure and revenue sources

Organisation tax status:
Hybrid model
All revenue sources reported by media leaders:
YouTube channel income
Crowdfunding campaigns for fundraising
Grants
Grants from private donor organisations
Grants from Google
Grants from foreign governments
Grants from United Nations, UNESCO, and other agencies
Advertising
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Meta content income
Audience support / reader revenue
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Advertising

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team
In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.