Infosperber is an independent, non-profit online daily media outlet founded in 2011. It aims to provide information on fundamental rights, risks of the financial system and debt, energy, climate and transport policy, lobbying, social policy, media, growth and health policy, and geopolitical disputes, among other topics.

The organisation assumes that readers have already obtained information from other sources, and Infosperber considers itself complementary to and critical of major media outlets. The word Infosperber is translated as information sparrowhawk, referring to "seeing what others overlook".

The organisation targets an audience of decision-makers in society, business, politics, and all people who look beyond the information provided by mainstream media, searching to complement and contextualise it.

Infosperber's website attracts around 16,000 weekly readers in Switzerland and beyond. The media outlet reaches out to its readers through a mobile application, daily and monthly newsletters, and social media (Facebook and Twitter).

Infosperber is financed by readers' donations, of which over 90% go into producing more journalism.

Journalists produce articles for which they receive fees and expenses. Unpaid dedicated readers carry out all non-editorial tasks such as bookkeeping, donation management, marketing, IT support, translations, and proofreading. In addition, some retired journalists work voluntarily. The organisation has occasionally received grants from foundations and allocated them to specific projects, namely website renewal and mobile application development.

The media outlet is financed by the Schweizerische Stiftung zur Förderung unabhängiger Information - SSUI (in English: Swiss Foundation for the Promotion of Independent Information), which aims to promote investigative journalism of social and political relevance. The foundation's exclusive activity is to operate the non-profit media Infosperber.

The foundation's statutes and regulations guarantee that Infosperber remains independent of major publishers and interest groups. All statutes, regulations, balance sheets, income statements and detailed activity reports are published on SSUI's website.

Last updated: February 2023

Last updated date: April 2023

Location:
Spiegel, Switzerland
Year the organisation started publishing:
2011
Languages:
English
Type of coverage:
International
Countries of coverage:
Austria
Germany
Switzerland

Content

Type of content produced by theme:
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Law and crime
Environment
Politics
Society and human rights
Gender
Feminism
Ethnic minorities
Migration
Technology
Journalism genres:
Essays
Interviews and reporting
Graphic novels and comics
Opinion
Investigative journalism
Satire
Journalism coverage types and techniques:
Cross-border journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Mobile app
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
7934
Twitter number of followers:
8034

Management and team

Founders

Female:
2
Male:
2
Founders:
Urs P Gasche, Barbara Marti, Rafael E Perez Süess, Sylvia Egli von Matt
Directors:
Urs P Gasche

Team

Full-time employees:
0
Freelancers or consultants:
10
Volunteers:
25

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Crowdfunding campaigns for fundraising
Grants
Grants from private donor organisations
Grants from Google
Audience support / reader revenue
Individual donations
Other
The primary source of revenue reported by media leaders:
Individual donations
The second most important revenue source reported:
Other
Others revenue sources:
revenues from the copyright collection society ProLitteris

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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