The YouTube channel I Gryanul Grem was launched in 2019 by Vadim Radionov and Anna Smirnova.
On their show, the hosts analyze and discuss Latvian, Russian, and global issues and affairs. The guests of the programme are people who have left their mark on Russian, European or world history: politicians, writers, political scientists, directors, artists, scientists, athletes, and journalists.
The show covers current cultural and political news in the context of life, death, love, justice, good, evil, passion, faith, and forgiveness. Its unique title, I Gryanul Grem, is a phrase preparing the show's guests for the surprise at the end of each episode when the guest encounters the mysterious third presenter who brings forth the most unexpected questions.
The channel's audience has grown to 500,000 subscribers since 2019.