During the challenging year of 2020, amidst the global restrictions imposed by the Covid-19 pandemic, Rock & Art’s CEO and founder Florencia Guzzanti found herself in her native Argentina. During this time, she was inspired to create a fresh and innovative cultural information source, after discussing the idea with some friends.

Returning to London, Guzzanti established Rock & Art, a digital media platform based on intersectional cultural journalism, offering a distinct perspective. "We analyse cultural content through the lens of diversity, putting feminism in the forefront," she explains.

Rock & Art’s coverage is international, with collaborators from different regions (mainly in Europe). Pop culture and societal issues are discussed through essays, reviews, opinions and narrative and investigative journalism.

The website boasts a vibrant palette and a distinctive design, ensuring easy navigation through its array of categories. These include the Culture section, which provides diverse content covering current global cultural news, releases and thought-provoking discussions. The outlet’s Critical Eye section offers deeper analysis and insight, such as this article on Judith Butler and the deconstruction of gender. In Daily Opinion, there are discussions on topics ranging from politics — for example government regulation of fracking — to dialogue about diversity and misrepresentation on our screens. HerStories focuses on the story of women who changed the world with their art and thoughts, such as Frida Kahlo. In the Music section, there are various articles covering a range of artists, topics and countries, such as the story of Brazilian singer Rita Lee, who passed away in May 2023.

Rock & Art is powered by a dedicated team of 52 volunteers. It has recently registered as a limited company, and its mission now revolves around establishing sustainability. This involves pursuing opportunities for grants and funds, implementing advertising strategies, and crafting revenue streams to support additional media endeavours, including podcasts, training and events.

Last updated date: February 2025

Location:
London, United Kingdom
Year the organisation started publishing:
2021
Languages:
English
Type of coverage:
International
Countries of coverage:
Ireland
United Kingdom
Other
Other countries of coverage:
Russia

Content

Type of content produced by theme:
Entertainment and culture
Sports
Education
Lifestyle
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Technology
Journalism genres:
Essays
Opinion
Investigative journalism
Narrative journalism
Reviews
Chronicles and non-fiction
Interviews and reporting
Graphic novels and comics
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Cross-border journalism
Collaborative journalism
Explanatory journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
WhatsApp
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Podcast
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
553
Twitter number of followers:
34
Instagram number of followers:
900

Management and team

Founders

Female:
1
Male:
0
Founders:
María Florencia Guzzanti
Directors:
Marlen Napolitano

Team

Full-time employees:
0
Freelancers or consultants:
0
Volunteers:
52

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Individual donations
Audience support / reader revenue
Consultancy services
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Product development and sales
Paid Memberships
Paid Newsletter subscriptions
Crowdfunding campaigns for fundraising
Grants
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Grants from Meta
Grants from corporations
Grants from foreign governments
Grants from local and national government, and other connected governmental institutions or entities
Grants from United Nations, UNESCO, and other agencies
Advertising
Google Adsense
Branded content or native advertising
The primary source of revenue reported by media leaders:
Google Adsense
The second most important revenue source reported:
Individual donations

Transparency

Doesn’t publish information about annual revenue
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Publishes a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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