Mikroskop Media

https://mikroskopmedia.com/

Azerbaijani journalists Fatima Karimova and Javid Abdullayev founded Mikroskop Media in Latvia in 2018. The non-profit media outlet, considered one of the few independent information resources operating in the Azerbaijani language, draws attention for its successful use of infographics and its activity in social media. Mikroskop Media produces investigative stories while relying on explanatory journalism and fact-checking.

After immigrating to Latvia for political reasons, the founders wanted to launch a media outlet covering stories on censured or hard-to-publish topics. The roganisation primarily covers Azerbaijani issues related to politics, economy, human rights, democracy. However, international issues such as the Ukrainian war and global geopolitics are also covered.

Mikroskop Media was the first media outlet to publish statistics on the number of women suffering domestic violence or killed by a family member in the country in 2019.

The organisation, which does not have an office in the country, collaborates with Azerbaijan-based freelance journalists to produce the content; however, their names remain anonymous for safety reasons. The team publishes in Azerbaijani and English, although the latter is limited to content that may attract the interest of a foreign audience.

One of the primary appeals of Mikroskop Media is its use of infographics and multimedia formats both on social media and the website.

Organisation was in the beginning funded by private funds of its founders while today it is funded by donor organisations.  The founders assume the media outlet will increase its financial resources in the following years, and consequently, its audience will grow.

Last updated: March 2024

Location:
Baku, Azerbaijan
Year the organisation started publishing:
2018
Languages:
English
Azerbaijani
Type of coverage:
National

Content

Type of content produced by theme:
Economy and business
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Journalism genres:
Interviews and reporting
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Solutions or constructive journalism
Collaborative journalism
Fact-checking
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Social media platforms
Twitter
Facebook
Instagram
Youtube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
83000
Twitter number of followers:
5619
Instagram number of followers:
33100
YouTube number of followers:
4708

Management and team

Founders

Female:
1
Male:
1
Founders:
Fatima Karimova, Javid Abdullayev
Directors:
Fatima Karimova, Javid Abdullayev

Team

Full-time employees:
2
Part-time employees:
0
Freelancers or consultants:
3
Volunteers:
0

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Grants

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team
In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.