Gazeta Shneta was founded in 2017. It is one of the few digital media outlets that publish information exclusively about the health industry in the Albanian language. It publishes news, investigations, and analysis of health and welfare topics. Its articles include reporting on healthcare problems and corruption issues locally and nationwide.

It is a platform where citizens can find not only information, but also professional health advice. Health tips are distributed through its social media channels. In addition to its main Facebook page, Gazeta Shneta, it has three other pages: Këshilla për Shtatëzënat, Bota e Bebeve, and Statezania dhe Bebet.

On all four Facebook pages managed by Gazeta Shneta, including Gazeta Shneta, Këshilla për Shtatëzënat, Bota e Bebeve, and Statezania dhe Bebet, there are approximately 400,000 followers.

Gazeta Shneta expanded its audience in March 2020 when the Kosovo authorities reported the first cases of COVID-19. In the following months of the COVID-19 outbreak, Gazeta Shneta became the primary source of information for many isolated citizens because it was the only media outlet in Kosovo specialising in health sector reporting.

The information published by Gazeta Shneta reduced panic and helped increase citizens' awareness regarding the protective measures against COVID-19.

Last updated: January 2023

Last updated date: April 2023

Location:
Pristina, Kosovo
Year the organisation started publishing:
2017
Languages:
Albanian
Type of coverage:
National

Content

Type of content produced by theme:
Health and well-being
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Breaking news
Tech platforms and other mediums used:
Website
Social media platforms
Twitter
Facebook
Instagram
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
36470
Twitter number of followers:
316
Instagram number of followers:
520

Management and team

Founders

Female:
0
Male:
1
Founders:
Bujar Vitija
Directors:
Bujar Vitija

Team

Full-time employees:
5
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Branded content or native advertising
National advertising sold by own team
Meta content income
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Meta content income

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team
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