FRIDA Magazin

https://fridamagazin.ch/

FRIDA Magazin is an independent online publication reporting about cultural life in German-speaking Switzerland. It covers topics such as art, theatre, literature, and music. Besides, the media outlet also addresses broader contemporary issues: climate change, the relationship between culture and nature, questions of equality, future cultural policy, and the coexistence of generations. Beyond a journalistic medium, FRIDA Magazin is also a platform that provides space for writers, artists and musicians.

Founded in early 2022, FRIDA Magazin wants to offer something different from the usual cultural column in Swiss newspapers. Rather than focusing on large cultural and art institutions, it intends to shed light on the diversity of people shaping and innovating the Swiss arts and culture scene.

FRIDA Magazin primarily publishes on its website but also reaches out to its readers through a newsletter and social media (Facebook, Twitter, Instagram). While most articles, essays, and interviews are freely accessible, a selection of publications is exclusively available against a single payment or a six-month, annual or lifetime membership.

Based in Chur, the company behind FRIDA Magazin generates revenues with more than 1,120 subscriptions. It has also been granted financial support from philanthropic and private donors during its launch. With Edition FRIDA, the team behind FRIDA Magazin also publishes books (in print and electronic versions) and supports the cultural sector's administration, fundraising, and production management.

Last updated: February 2023

Last updated date: April 2023

Location:
Chur, Switzerland
Year the organisation started publishing:
2022
Languages:
Type of coverage:
National

Content

Type of content produced by theme:
Entertainment and culture
Environment
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Reviews
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Live coverage of events
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
323
Twitter number of followers:
599
Instagram number of followers:
1267

Management and team

Founders

Female:
1
Male:
2
Founders:
Brigitte Balzer, Mathias Balzer, Luis Balzer
Directors:
Brigitte Balzer, Mathias Balzer, Luis Balzer, Helena Krauser

Team

Full-time employees:
0
Freelancers or consultants:
8
Volunteers:
0

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Paid Website subscriptions
Crowdfunding campaigns for fundraising
Grants
Grants from private donor organisations
Grants or investment from philanthropic organisations
Audience support / reader revenue
Other
Others revenue sources:
Book publication sales

Transparency

Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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